I-e-commerce yaseShayina ewela umngcele ngokushesha ithatha isabelo semakethe kwezinye izinkundla ze-e-commerce e-Afrika

Eminyakeni emihlanu edlule, ama-95% amazwe ezwekazi lase-Afrika ayesalele emuva ekuhlinzekeni ngezinsizakalo ze-inthanethi emhlabeni wonke, kodwa eminyakeni emibili edlule, angaphezu kweshumi nambili amazwe ase-Afrika abamba iqhaza.Manje izinga lokungena ku-inthanethi yezwekazi lonke lase-Afrika lidlula ama-50%.13. Ngaphezu kwalokho, amaphrojekthi amaningi e-inthanethi nawe-e-commerce ayadlondlobala, futhi kunezinkampani ezingaphezu kuka-500 ezibhalisiwe ze-e-commerce.Phakathi kwazo, kunezinkundla ezingaphezu kwama-260 zohlobo lwe-e-commerce eNtshonalanga Afrika.Kukhona okwengeziwe.Kulindeleke ukuthi ngo-2025, izinkampani eziningi ze-inthanethi nezinkundla ze-e-commerce zizofakwa ohlwini lweJohannesburg Stock Exchange (JSE) eNingizimu Afrika.Kuzophinde kube nezinkampani eziningi ze-inthanethi ezisohlwini lwaseNew York, e-United States.Ngokuhlaziywa kwemithombo yezindaba yangaphandle kwayo yonke i-Afrika Ukuthuthukiswa kwe-e-commerce ezwenikazi kuyathembisa.

Lezi zibalo ziwumphumela wokuthuthukiswa kokuqala kwengqalasizinda ye-inthanethi emazweni angaphezu kweshumi e-Afrika.Phakathi kwazo, iNingizimu Afrika inentuthuko ye-e-commerce evuthiwe, futhi izinkampani ezinkulu zepulatifomu ye-e-commerce iseNigeria, Gabon, Kenya, Egypt, Equatorial Guinea, Mauritius, Ghana, njll. Wonke amazwe anezinkundla ze-e-commerce ze-inthanethi ukuthenga.Namuhla sabelana ngokufingqiwe kwe-e-commerce eRiphabhulikhi yaseGhana; emadolobheni amakhulu eRiphabhulikhi yaseGhana, i-broadband ephezulu kanye nokufinyelela kwezintambo kwe-inthanethi enesivinini esiphezulu kulula ukukufaka isicelo, kanye nezindleko ze-broadband zesikhathi esedlule. iminyaka emibili Idatha kanye nedatha yethrafikhi yeselula ivuna kakhulu kunangaphambili.Le nqubomgomo ekhethwayo inezinga lokukhula eliphezulu lenani lokufinyelela ku-inthanethi.Kunabasebenzisi be-inthanethi abayizigidi ezingu-15.7 eGhana, futhi abangaphezu kuka-76% babo basebenzisa i-inthanethi okungenani kanye ngesonto.Abasebenzisi benethiwekhi baseGhana basebenzisa Idivayisi yeselula Ukufinyelela ku-inthanethi kuphezulu kakhulu kuneleveli emaphakathi engu-96% yamanye amazwe e-Afrika.

Izinhlelo zokusebenza eziku-inthanethi ezidume kakhulu yi-whatsapp, facebook, ne-YouTube.Amabili okuqala ane-93% yokufakwa kwama-smartphone.I-TikTok nayo ithuthuka ngokushesha kulawa mazwe.Ukufakwa kwezinhlelo zokusebenza zomphakathi nezokuzijabulisa zikleliswa kuqala esitolo sezinhlelo zokusebenza.Kodwa-ke, inani lilonke lezinhlelo zokusebenza zokuthenga lingangena kwabayisihlanu abahamba phambili; manje, i-app yeselula ye-TospinoMall ye-e-commerce ewela umngcele isingene esigabeni sokuthenga esiphezulu ezinhlanu eGhana.Le nkundla ye-e-commerce yathuthukiswa futhi yakhiwa amaShayina futhi yakhululwa ngoDisemba 2019. Ukubuyekezwa kwethulwa ngokusemthethweni ngoMashi 2020, kuncike embonini enamandla yokukhiqiza yaseShayina ukuthi ithengise izimpahla zaseShayina endaweni yesikhulumi ngobuningi.Izimpahla zamaShayina ezisezingeni eliphezulu nezingabizi kakhulu zithandwa kakhulu kunoma yiliphi izwe e-Afrika.Abathengisi abavela emazweni womabili naseChina bangangena bavule izitolo.Inkundla inezinhlelo zokuvula izingosi eNigeria, Kenya, nase-Angola kulo nyaka.

Bangama-34% kuphela abathengi abaku-inthanethi emazweni afana ne-Kenya, Nigeria, neGhana abathenge izimpahla noma izinsiza ku-inthanethi, okuyinto engemuva kakhulu kweNingizimu Afrika.Kungashiwo ukuthi kuseyinsakavukela umchilo wesidwaba, futhi izinkundla zokuxhumana sezithuthukile, njengoba abantu baseGhana abangaphezu kuka-56%.(Ozimele ngeminyaka) Nge-akhawunti ye-Facebook esebenzayo, cishe i-13% yezinkampani zaseGhana zakha iziteshi zokuthengisa ze-e-commerce.Kungahlaziywa ukuthi izinkampani eziningi zase-Afrika azibandakanyeki kancane ekuthengisweni kwezimpahla nge-e-commerce, ngakho-ke ukuncintisana kuncane kakhulu, futhi kunezinhlelo zokwethula imikhiqizo Edayiselwa leli zwe noma amanye amazwe angasebenzisa kahle i-TospinoMall China-Africa. inkundla ye-e-commerce ewela umngcele.Inezinzuzo zezinto zokwakha zasendaweni, ukulethwa okucacile, kanye nokugcinwa kwempahla.Imali evulelekile ekulethweni inikeza abasebenzisi abasha ukwethemba okukhulu emakethe ye-e-commerce., Ngakho-ke ingathatha ngokushesha isabelo semakethe samanye amapulatifomu e-e-commerce.